PAY PER CLICK MARKETING



What is Pay Per Click Marketing?

Pay Per Click (PPC) Marketing is an online advertising model in which advertisers (you) pay for click-throughs to your website. All 3 of the major search engines - Google, Yahoo, and Bing - have Pay Per Click advertising platforms. The advertiser chooses which keywords they want their ads to appear for, selects the budget for the campaign, and creates the ads that will show to the user.

Pay Per Click marketing is the easiest way to drive immediate traffic to a website. Other forms of online marketing including SEO, Local Search, affiliate marketing, etc. are all slower, more long term solutions that take weeks to months to have an impact on website traffic. However, PPC is instant traffic.


Why Do I Need Pay Per Click Marketing Management?

Pay Per Click Marketing is an important part of any online marketing plan. It is a great way to drive instant, qualified leads to your website. Depending on your company's needs and industry, PPC can be a quick and cheap way to drive traffic to your website that your competitors don't currently use.

T Bird SEO manages all Pay Per Click marketing efforts on a daily basis. It is important that PPC campaigns are monitored and adjusted daily, based on previous performance as well as upcoming promotions. Bids need to be adjusted based on where you want to show up on a search results page, what type of promotion you are running, where you want the user to land on your website, etc.

We will work with any sized budget and manage and optimize the program to whatever KPI you choose. Whether you are looking for customer leads, a high return on investment, increased revenue, bottom line profit, etc. we will help you run your PPC campaign successfully.

Our PPC management services include:
  • Competitive Research
  • Full Service Key Phrase Research
  • Account Setup
  • Conversion Tracking
  • Landing Page Testing
  • Geo-targeting
  • Detailed Monthly Reports


We recognize that each business has unique business goals, budgets and revenue objectives and that each will have specific Pay Per Click Marketing needs based on current website status. We specialize in customizing our clients' campaigns to best meet their specific needs.













T BIRD SEO | 4508 Old Berwick Rd. Bloomsburg, PA 17815 | (973) 534-6147
CONTACT US

973.534.6147